About MV Aanbestedingsspecialist
MV Aanbestedingsspecialist helps Dutch SMEs and larger companies win public tenders — from tender advice and bid management to EMVI/BPKV plans. The consultancy grew from a personal brand into a team, and the website had to make that step visible.
The challenge
B2B decision-makers compare carefully. The website had to radiate expertise and trust at the level of the service itself — and offer visitors a low-threshold first step that says more than a contact form.
What we built
- Premium brand design — deep navy with warm brass and a strong serif; a look that fits high-stakes tenders.
- Go/No-Go lead tool — an interactive wizard that assesses whether a tender is worth pursuing and delivers warm leads with context.
- Service architecture — dedicated pages per service with FAQ sections and structured data for findability.
- Knowledge base — a content foundation for SEO and demonstrating expertise.
- Full conversion tracking — every lead, WhatsApp click and tool completion measurable, ready for Google Ads.
- Mobile-first & accessible — step-by-step interactions, scroll animations respecting reduced motion, and WCAG-compliant contrast.
Result
A website that positions the consultancy as a team of specialists while working as a lead machine: visitors complete the Go/No-Go check and reach out with a concrete case instead of a non-committal question.
