Google Ads audit: know what your ad spend delivers
Your account is running and budget is going out. Whether it is actually delivering is exactly what this answers. We call it the free Ads check: 20 minutes, online, with Tom or Michael looking at your account with you. You hear what can improve, even if you go no further with us.
An audit is not a report.
It's a judgement.
We assess every part of your account in the context of your business and objectives, not as an isolated metric.
Account structure
Campaign and ad group organisation, keyword overlap and match type distribution. A poor structure lets budget leak in ways that aren't visible in standard reports.
Bidding strategies & budget
Are Smart Bidding strategies correctly configured? Is the set tROAS or tCPA realistic given the conversion data in the account? Is budget on the campaigns that deliver the most?
Ad quality
How are your Responsive Search Ads performing? Which asset combinations are barely shown? Where is there Quality Score room you're leaving on the table?
Conversion tracking
Is the GA4 connection correct? Are conversions being double-counted? If your tracking data is wrong, your bidding strategies make the wrong decisions, and you pay for that without seeing it.
Audiences & signals
Are remarketing lists active and populated? Are customer match lists being used? Which audience signals are configured on Performance Max, and do they match your best customer profile?
Shopping & feed
Are there Merchant Center errors? Are product titles, GTINs and descriptions correct? A weak feed translates directly into higher costs and lower visibility in Shopping.
Wasted budget
Which search terms trigger irrelevant impressions? Where is budget being spent on placements that never convert? This is the most direct result of a good audit: stopping unnecessary costs.
How does an audit
at Adsvantage work?
No automated report with a score of 74/100. No dashboard full of charts without context.
1. Access & intake
You grant read-only access to your Google Ads account and GA4. You don't need to configure anything, we handle the connection. A short 15-minute intake is enough.
2. Manual analysis
Maxim systematically reviews the account across all domains. Every part is assessed in the context of your business, not as an isolated metric.
3. Findings & prioritisation
We split findings into two groups: what's costing you money now (act immediately) and what will improve results in the medium term. We make that distinction explicit.
4. Presentation of results
Live or async, your choice. Always with concrete action points. No list of observations that you need to draw conclusions from yourself.
5. Next step: your choice
After the audit you decide what to do. Adsvantage can implement the findings. You can also handle it internally. The audit results are yours, with no further obligation.
What does an audit deliver?
An audit is valuable
if you're already advertising
It's most valuable when you're advertising but not certain about the outcome.
Results have stagnated
Budget is running, but ROAS or leads aren't growing. You want to know why, not hear that you "need to test more".
Account taken over
From a previous agency or internal colleague. You want to know what state you're starting from before making decisions about strategy or budget.
Considering a new agency
An independent audit gives you a starting point for that conversation, without depending on the judgement of the party you want to hire.
Peak coming up
Black Friday, seasonal peak, product launch. At these moments, waste directly costs revenue.
We have an answer
for everything
The most frequently asked questions about a Google Ads audit at Adsvantage.
On average 3 business days from intake to presentation of findings.
The intake audit is free. Implementation by Adsvantage is a separate conversation, with no obligation after the audit.
No. The audit results are yours. You decide if and how you act on them.
Read-only access to Google Ads and GA4. That's all.
Tools see structure. They don't see context. A tool doesn't know whether your bidding strategy fits your average order value, or whether a low Quality Score is a symptom of a deeper landing page problem. That judgement requires someone who understands the account.
What you want to know before you get in touch
- What does it cost?
- Want more enquiries: from €350 a month, a fixed price based on the size of your account. Running an online store: 10% of your ad spend.
- And the ad budget?
- You pay that directly to Google or Meta. Our management fee is separate.
- Am I tied to anything?
- No. Ad management can be cancelled monthly.
- Who owns my account?
- You do. Your ad account always stays yours, also when you stop.
- Who will I be talking to?
- Tom, Michael or Maxim: the person doing the work. Tom and Michael cover for each other during holidays or illness.
- How fast do I hear back?
- We reply within one working day. After that we schedule the free Ads check.
