Tom Keijdener

Tom manages the Google Ads accounts of businesses that want more enquiries: service providers, B2B companies and local businesses. He works from Portugal, and clients barely notice: you simply call or message him directly.

We know Tom from Lisbon, where our paths happened to cross one day. Luckily he's great at surfing search intent and landing it on a page that actually works. In the real Atlantic, that would go a bit less smoothly.

After his studies, Tom decided that performance marketing was his calling. Not because he accidentally clicked on an ad, but because he genuinely believes that great advertising is the difference between a growing business and one that accepts stagnation as the new normal.

These days Tom manages the Google Ads accounts of Dutch businesses that want more enquiries, with a precision that sometimes makes his colleague Michael slightly jealous. From Lisbon, or wherever the WiFi is good enough.

What Tom does when he's not optimising

• Portugal: Tom lives in Portugal. He says it's for the climate, but we all know it's also for the pastel de nata.
• Client visits: when Tom is in the Netherlands, he visits clients in person. A face-to-face conversation is worth more than ten Teams calls.
• Data addict: Tom opens Google Analytics before he has his morning coffee. That says everything.
• Google Ads nerd: when Google rolls out an update, Tom is the first to read the release notes. Voluntarily. In his spare time.

"I'm really happy with Tom as my Google specialist, he's been managing my Ads campaigns for a while. Communication is fast and clear, and Tom always has a solution for every question I throw at him." Jimmy Jaggoe · Google review