About Flumo
Flumo is an online webshop with a clear mission: making sustainable alternatives for everyday household and personal care products accessible to everyone — without paying a premium price. With more than 40 eco-brands in their range and their own Less Plastic™ initiative, Flumo targets consumers who want to make conscious choices without compromising on quality.
Their range covers everything from household cleaners and personal care (shampoo, deodorant) to baby products. Flumo holds a 4.5/5 rating on Trustpilot and offers free shipping from €35. A webshop that genuinely delivers on both product and service — and now on marketing too.
Why Tom visited in person
We had just started the Google Ads campaigns for Flumo. And with a new account, the rule is: the better we understand the client, the better the campaigns. Which products have the best margin? What's the ideal customer profile? Are there seasonal peaks? Those questions don't get answered in an onboarding form.
Tom travelled from Portugal to the Netherlands for a face-to-face meeting. Direct contact gives insight you can't get anywhere else — into the culture of the company, into what truly drives them, and into the ambitions they haven't yet put on paper.
What we discussed
During the visit we reached concrete agreements on strategy:
- Product segmentation by margin and bestsellers — using custom labels in the Shopping feed we can place higher bids on products that actually deliver returns
- Audience profiling — conscious consumer, 25–45, willing to pay for quality and sustainability. That requires different targeting than a generic webshop
- Seasonal and thematic strategy — Zero Waste January, Earth Day, back-to-school. Moments when the message lands extra well
- Growth phase and budget strategy — we start focused, measure what works, and scale up step by step
First steps
The Google Ads campaigns are live. We're building step by step: first get the foundations right (tracking, feed, campaign structure), then optimise, then scale. Exactly how we always do it — but now with a face to the name and a clear picture of what Flumo wants to achieve.
Curious about the results? We'll publish them once we have enough data to draw honest conclusions.