Michael van Ruiten

Michael runs the Google Ads accounts of online stores at Adsvantage and makes sure the tracking behind them is right. He can read the numbers, but he's better known for explaining what they mean for your revenue.

Maxim and Michael know each other from the football pitch. Luckily Michael turned out to be a lot better at Google Ads than he ever was at football. At Adsvantage he focuses mainly on online stores: Google Shopping, Performance Max (one campaign that advertises across all Google channels at once), and product feeds.

Michael is ranked in the top 20 at TAGGRS for server-side tagging. Put simply: he builds tracking that keeps working even when visitors refuse cookies or run an ad blocker. That's not a small detail. If Google gets the wrong numbers, it sends your budget the wrong way.

That's why Michael starts with every new client by checking whether the tracking is right. Only after that does the conversation move to more budget. Tom and Michael know each other's accounts, so nothing stalls when one of them is on holiday or ill.

What Michael helps you with

• More online store sales: Google Shopping, Performance Max and search ads, with a revenue-per-euro-of-ad-spend figure you can actually see improve.
• Tracking that keeps working: server-side tagging through TAGGRS, so you know which ad led to an order.
• Your product data: titles, categories and attributes Google understands, so your products get shown more often and more accurately.
• Plain-language explanations: you always know what's happening and why.

"Michael and Max are doing an excellent job managing my Google Ads account. They're skilled and professional, and it's clear they know what they're doing."

Stan Duinmeijer · Google review

"Adsvantage helped me a lot with my Shopify online store. Michael helped me set up a PMax feed-only campaign combined with a search campaign."

Rik Slomp · Google review