Michael van Ruiten

Michael is the person who makes sure everything at Adsvantage runs smoothly — campaigns, client relationships, and the group chat with Tom. He combines a sharp analytical mind with the ability to translate results into something clients actually understand. That's rarer than you'd think.

Maxim and Michael know each other from the football pitch. Luckily Michael turned out to be better at Google Ads than at football — otherwise Adsvantage would look quite different. At Adsvantage he focuses on the e-commerce accounts: webshops, Shopping, PMax and feed work.

Michael believes in performance marketing that actually works: measurable, transparent, and without BS. If a campaign isn't performing, he says so. And then he fixes it. No excuses, just action.

Together with Tom, he forms the duo behind Adsvantage — two people with a shared mission: growing your business through smart advertising and data-driven decisions. Michael does whatever it takes, even if that means calling Tom at 8am about bidding strategies.

What Michael does when he's not analysing

• 📈 Data driven — Michael studies dashboards with the same intensity others watch Netflix. But more productively.
• 🤝 Client focused — He believes a good client relationship starts with honesty. No fluff, just concrete results.
• 🧠 Strategy first — Before Michael launches a campaign, he wants to understand what the client truly needs. Not what they think they need — but what actually drives growth.
• 📞 Tom caller — When something comes up, Michael is the one who calls Tom. And Tom always picks up, even from Portugal. That's friendship.

"Good marketing doesn't have to be complicated. Understand who your customer is, reach them at the right moment with the right message, and measure everything. The rest follows naturally." — Michael van Ruiten