About Fietsenmakers aan Huis
Fietsenmakersaanhuis.nl is a mobile bike repair service in the Dutch Gooi region: the mechanic comes to the customer, with fixed prices and no call-out fees. Special focus on e-bikes and fat bikes — bikes you can't easily bring to a shop.
The challenge
The website had to turn paid traffic into phone calls and WhatsApp conversations from day one. That requires message match with the ads, a crystal-clear proposition and as little friction as possible: no booking system, no form maze — direct contact.
What we built
- Direct conversion paths — calling and WhatsApp as primary CTAs, with a sticky button bar on mobile.
- Fixed from-prices — a transparent price list per repair, no hourly rates and no call-out fees.
- E-bike and fat bike focus — service and landing pages tailored to the audience for whom 'at home' is a necessity, not a luxury.
- Built for Google Ads — message match, fast load times and a conversion tracking layer ready for campaigns.
- Mobile-first & responsive tested — headless browser testing across all screen widths, from 320px to desktop.
- Technical SEO foundation — structured data (JSON-LD), sitemap, canonicals and a knowledge base ready for content.
Result
A website that feels like the service itself: convenience. Visitors see at a glance what it costs, where the mechanic comes and how to get in touch directly — on any device, without detours.
