Google Ads B2B lead generation
Google Ads B2B lead generation focused on sales conversations, not form fills
For companies that sell to businesses and want enquiries worth following up. From €350 per month.
5.0 from 19 Google reviews
You speak to Tom, Michael or Maxim yourself.
Common problem
B2B lead generation goes wrong when every form fill counts the same
- You get form fills, but sales says most are not worth a call.
- Your ads show up for job seekers and people after information, not buyers.
- Google counts every form the same, so it finds more of the weak ones.
- Your landing page asks for a meeting before visitors understand your offer.
Approach
B2B lead generation built around the enquiries your sales team wants
We first check that your measurement counts real enquiries, calls and booked meetings. Then we separate buying searches from noise and move budget to where good enquiries come from. You get a plain-language update every month.
Google Ads management
Search ads on what business buyers search for, with budget moved to what brings enquiries.
Free Google Ads audit
In 20 minutes online you hear what can be improved in your ads or your plans.
B2B lead generation
For companies that want more quote requests, demos or sales conversations.
B2B webshops
Your products in Google Shopping when business customers order online, for 10% of your ad budget.
Measurement that stays accurate
Counts that stay right when visitors reject cookies or use an ad blocker. Michael is in the TAGGRS top 20 for this.
Landing pages that convince
Maxim builds landing pages and works out why visitors do or do not get in touch.
Market context
B2B lead generation: fewer searches, more at stake
Business buyers search less often, clicks cost more and one good enquiry can be worth a lot. So volume matters less than the right searches, a clear idea of a good enquiry and a landing page that explains your offer fast.
Process
How it works, in 3 steps
- 01
Free 20-minute check
In 20 minutes we look at your situation or your account online. You hear what can improve, even if you do not continue with us.
- 02
A proposal with a fixed price
You get a proposal with what we will do and what it costs. No contract term: ad management can be cancelled monthly.
- 03
Live, with a monthly update
The first improvements go live within two weeks. After that you get a plain-language update every month.
Frequently asked questions
Yes, if people search for what you sell. It works when the ads target buying searches, the landing page is clear and only real enquiries are counted. Nobody can honestly promise a number of enquiries.
From €350 per month: a fixed fee, depending on the size of your account. You pay the ad budget directly to Google. You can cancel monthly and your ad account always stays yours.
We exclude searches from job seekers and people after free information, and make ads and landing page say clearly who you help. Where your sales process allows it, we tell Google which enquiries became sales conversations.
That depends on how often people search for what you sell, what a click costs and what a client is worth to you. In the free Ads check we tell you if Google Ads is realistic for you.
When hardly anyone searches for what you sell, when a client is worth too little to pay for the clicks, or when your buyers are easier to reach by name, for example on LinkedIn.
The first improvements are live within two weeks. Reliable results usually take 4 to 8 weeks, once Google has enough data.
What you want to know before you get in touch
- What does it cost?
- Want more enquiries: from €350 a month, a fixed price based on the size of your account. Running an online store: 10% of your ad spend.
- And the ad budget?
- You pay that directly to Google or Meta. Our management fee is separate.
- Am I tied to anything?
- No. Ad management can be cancelled monthly.
- Who owns my account?
- You do. Your ad account always stays yours, also when you stop.
- Who will I be talking to?
- Tom, Michael or Maxim: the person doing the work. Tom and Michael cover for each other during holidays or illness.
- How fast do I hear back?
- We reply within one working day. After that we schedule the free Ads check.
